Pay-per-lead services charge you forever. A strong Google presence generates leads you own. Here's the long-term economics every contractor should understand.
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Tips and guides for trade businesses.
A lead from Google search closes at 2-3x the rate of paid leads. Here's why intent, exclusivity, and trust make organic leads worth far more per call.
Angi and HomeAdvisor leads look cheap until you do the math. Here's what shared leads actually cost per booked job for trade businesses.